Founder and CEO of Facebook, Mark Zuckerberg, said today that the network is developing an option that allows users to express their emotions beyond the option to “like”.
Zuckerberg made the announcement during a session of questions and answers from the company headquarters in Menlo Park (California, USA).
Facebook has resisted creating a button “I do not like” to accompany the popular “Like” for fear of generating discontent in the social network.
However, Zuckerberg has been open to create new options to the demands of users who argue that the “like” can not be used in all situations.
“It is important to give people more options than ‘I like’ to help them express empathy “, said Zuckerberg, who acknowledged that” not all times are good times “.
Zuckerberg said that the launch will be soon but considered unlikely that the option name is “do not like”.