Facebook: 1.550 million users

Facebook 1.550 million users

Facebook has announced that its revenue for the third quarter increased 41% over the same period last year, to 4.500 million (4.142 million euros) thanks to the good performance of advertising.

The figure exceeded consensus expectations of analysts, who expected revenue of 4.370 billion in the quarter.

The quarterly profit also beat expectations and rose 11% from the same period of 2014, to 896 million, despite the heavy investment of the company in areas such as artificial intelligence, virtual reality or a plan to bring Internet the most remote corners of the planet.

Analysts had expected the social network announced net profit of 776.5 million in the period (824 million euros), equivalent to 27 cents per share, compared with 32 cents recorded.

The network said also that 1,550 million people used the platform at least once per month in the third quarter, up from 1,490 million in the second quarter.

A total of 1.390 million users access Facebook through their mobile.

The company based in Menlo Park (California) overcame first 1,000 million daily active users.

Facebook shares appreciated by around 4% to around $ 108 hours after the close of electronic trading Wall Street and up and over 36% in the last year.

Analysts believe that the titles of the social network still have upward path thanks to the potential of its various assets as WhatsApp messaging application it acquired last year by more than 19,000 million dollars and still have no benefits despite having with 900 million users worldwide.

Facebook also bought Oculus VR goggles for about 2,000 million dollars but has not yet started selling the devices, an area in which analysts see great revenue potential.

A photo that Instagram application, which has begun to add ads on the platform and already has 400 million users adds.

Facebook concentrated during the last quarter to improve the videos as a platform for advertisers and Instant Articles, the initiative announced in May in collaboration with several media companies like The New York Times and the seeking publish content quickly.

Facebook is also preparing to launch an application with several news media, which bear the name of Notify, as indicated sources familiar with the project told The New York Times.

“We had a good quarter and we do a lot of things,” he said in a statement the CEO of Facebook, Mark Zuckerberg, who said the company is focused on innovation and long-term investment to serve their users and connect to the network worldwide.

Advertising keeps oiled machinery of Facebook, with a rise of 45.4% in advertising sales in the period, to 4,300 million.

The ads on phones accounted for 78% of the total, compared with 66% in the same period last year.

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